Apple TV is finally arriving to the homes of the first consumers across the nation. Apple just this month announced the service when it revealed a make-over of its new Apple TV device, which delivers programming over the Web. Walt Disney Co.'s ABC network and News Corp.'s Fox broadcasting have agreed to make their shows available for Apple TV. But other national broadcast networks owned by NBC and CBS as well as major cable networks have refrained from offering their services to Apple.
Tech news sites and bloggers across the nation have been all over the Apple TV recently and one of the main topics of discussion was on the pricing of 99 cents for a TV rental show. Apple's price of 99 cents is the same price it charged as it became the dominant music retailer through its iTunes store. But this price is one of the main reasons major broadcast networks are still abstaining from joining this Apple TV movement.
This is not to say that they soon won’t become a part, knowing Apple and their dominance in the music industry there’s no saying that they can’t do the same for TV. Chief Executive Philippe Dauman even said "We value our content a lot, we don't think Apple has it quite right yet." Media companies across the nation are more than eager to increase revenue so taking on Apple TV might be a must knowing how much consumers love Apple products.
Sources:
http://online.wsj.com/article/SB10001424052748703384204575510153153348466.html?mod=WSJ_Tech_LEFTTopNews#articleTabs%3Darticle
http://www.i4u.com/40104/apple-tv-review-round
http://store.apple.com/us/browse/home/shop_ipod/family/apple_tv
Apple is definitely ascending in the telecommunication industry. Whether it is a music device, a smartphone, a tablet, or a computer, Apple has it. Now, with the TV offering, the public will be more than tempted to try the innovation Apple brings just because of how much they love apple products. Even though broadcast networks such as NBC and CBS have abstained from providing their service to Apple, I believe Apple TV will be a successful investment. Not only because of the curiosity of people but just because Apple products are known to be high quality. Then, when Apple TV will become the most famous trend, these networks will be benefited if they ally with Apple. I believe Apple thinks this way and therefore is not worrying about their rejection at this time.
ReplyDeleteHowever, what is the main benefit for the public? Why will they prefer Apple TV over the ones now in the market?