A recent Wall Street Journal article stated that TV shows have emerged as the new front in a rampant digital media battle between Apple and various competitors. This new approach towards distributing television shows has occurred amidst simultaneous "conflicts" in areas such as digital books and music. The drive for digital media supremacy has become most evident within the battle between Apple and Amazon. For years, Apple and Amazon have competed in distributing music, books, and other entertainment, as indicated by fluctuating prices for media purchasing. The emergence of television as a new and viable market could bring in various industries that will potentially engage in price battles that are the foundation of consumer interest in products. This scenario is highly likely given that Apple has produced competitors in the numerous fields of media that they control. For example, Microsoft with the Zune, Windows Vista as an operating system, and most recently, Samsung's release of their iPad competitor, a new product in the tablet market.
The introduction of this new and vibrant area of investment will hopefully foster increased competition between companies. By allowing one company to dominate media, like Apple did with music, many companies could be running out of business options. Amazon could provide Apple with the competition it needs in a field that is still undecided. Inevitably, with increased competition comes product innovation and price innovation that will be beneficial to consumers overall.
Cite:
Fowler & Schechner, 2010 (Geoffrey A. Fowler, Sam Schechner, writers for the Wall Street Journal, "A New Digital Battlefield: Amazon, Apple Rivalry Moves Beyond Music and E-Books Into TV Shows", September 3, 2010, http://online.wsj.com/article/SB10001424052748703431604575468051468814036.html?mod=WSJ_Tech_LEFTTopNews)TJ
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