Apple Incorporation has opened an online store in China, along with a simplified-Chinese version of its App Store. This enables the Chinese costumers to an easy access of Apple products (iPad, iPhone, computers). Before, an online purchase had to be picked up in one of the Apple stores, where as now the products can be shipped in a matter of days. However, Apple will not be the only company to expand in China, but the Taiwanese smartphone maker HTV Corporation will as well.
Considering China is the world’s largest mobile market and second largest computer market, Apple is planning to expand their market in China by opening 25 Apple Stores by 2011. Apple is also trying to launch new products as soon as possible for this reason.
Apple was ranked fifth in the smartphone market in China with 7.1%. Therefore this move will probably increase their selling in the area and beat other companies. However, this step has a disadvantage since e-commerce in China since the costumers are required to have dual-currency credit in order to make purchases. This harms the App Store because many seek for other alternatives such as hacking their phones or using fake identities, which harms the market.
Considering the issues of the action are minor and can be taken care of, Apple is on top of all other companies. One more time Apple is seeking to satisfy the public with their products and services, and this time in the most popular smartphone market. If Chinese costumers start buying through this service, it is very likely Apple will overtake popularity in China and will increase their wholesale.
Source: http://finance.yahoo.com/news/Apple-Launches-Online-Store-bw-3623989688.html?x=0&.v=1
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