Recently Microsoft has just launched its company into the chockfull smartphone market. The last time Microsoft had attempted such a move it failed miserably with the “Kin”. This smartphone market is already over powered by phones such as the powerhouse iPhone and the increasingly popular Droid, so if Microsoft plans to be affective this Windows 7 phone better have some amazing features and abilities.
Microsoft has been an international technology corporation specializing in software. Learning from past mistakes with producing the Kin themselves and it failing miserably, the corporation altered the supply chain a little. Now they are sticking to their strengths producing the actual software and allowing other specialized phone producers such as Nokia, HTC, and Samsung to design the hardware of the product. The brainstorming of the software is done multinational as well as domestically. But the actual construction of the product is done in foreign countries to the likes of China and Japan which has drastically lowered production costs.
Although Microsoft is spending over 100 million in an extensive advertising campaign it is going to be tough to enter this kind of market and actually make a lasting impression. A lot of details on the phones are still being figured out but the main focus of the Windows 7 Phone line is to make everything simpler for multitasking and life in general. A certain feature being a camera button on every phone that can snap a photo on demand without the hassle of unlocking the phone and loading it. These phones are to be available early next year on networks such as Sprint and AT&T.
Sources:
http://online.wsj.com/article/SB10001424052748703794104575545923610076124.html?mod=WSJ_Tech_LEFTTopNews
http://gigaom.com/2010/10/12/5-ways-windows-phone-7-could-bite-into-android/?utm_source=webworkerdaily&utm_medium=specialtopics
http://www.onlykent.com/20101013/htc-7-pro-windows-phone-7-specs-and-release-date/
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