Amidst the trends in the telecommunications industry, Dell has been slacking. As we all have noticed, Apple is rapidly loosing competitors as more and more consumers buy Apple products (iPad, iPhone, etc). Dell Inc. announced on Tuesday that it was going to purchase Boomi Inc; a business software firm. As noticed, Dell is trying to "boost its presence" in the technological market. Boomi Inc is a software that helps business-software applications to run their data smoothly remote locations. Boomi Inc. have a specific customer market - business men who travel especially to remote areas. However, with Dell's purchase, the target customer has expanded.
However, Boomi Inc. was not Dell's first choice. They wanted to purchase 3Par which was instead bought by their largest rivals Hewlett-Packard Co. Dell Inc has not disclosed any more information concerning the profits that they will be making once Boomi Inc. will be purchased. It is interesting to note that Dell almost to say forced itself to buy Boomi in order to stay in the competitive realm of the market. This shows that as more companies witness the sales of Apple products, they too need to invest and merge with other industry to make their domestic products attract more customers.
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http://laptoping.com/dell_logo.png
Cite Source:
http://online.wsj.com/article/SB10001424052748704462704575590623475642774.html?mod=ITP_marketplace_3
I agree that Apple Inc. is 'taking over' the market. It has turned to be more like a threat for other companies. We have seen the decrease in sales of the companies since the public prefers the Apple trend just because of it is everybody’s first choice and obviously because of the quality as well. This is a measure Dell had to take in order to expand its market and facilitate its service to the public. The same case is with Microsoft, they now have a secret Tablet office and it may be in order to increase the attention of the people. I believe they chose to do it this way because there will be a bigger scandal about the secret rather than just making it public from start.
ReplyDeleteConsidering Dell’s first option was not Boomi, the company is sure concerned about their sales. They were forced to look for another company in order to keep up their sales. Do you really think Apple is capable of ‘eliminating’ the rest of the companies?
Do you think that Dell and Microsoft are loosing their loyal customers? And because of the "converging customers" they are being secretive with their new products? or creating partnerships with other companies?
ReplyDeleteAnd to answer your question, at the rate Apple is going it might very well eliminate because it is already safe to say dominating the market. Especially with products such as the iPhone4 and the iPad, there's nothing really that Microsoft or any other company can create that Apple could label as "plagiarism of ideas". If that happens, than surely Apple is capable of eliminating any company.