Recently, we have heard companies such as Dell, Samsung and Apple in the tablet market, but we haven’t heard RIM, the owner company of blackberries. However, Research in Motion has announced they will launch the “PlayBook” tablet computer at a price under $500. The company attempts to first introduce their product in North America and then globally in 2011, claiming they see a lot of international interest.
Even though introducing a tablet is nothing new, the 7-inch “PlayBook” contains a new operating system built by QNX Software Systems. But what makes the tablet different from the rest is it will have “a one-gigahertz dual-core processor and also features front—and rear-facing cameras and the ability to do video conferencing,” probably what some people are feel the rest of the tablets lack of. It also supports Adobe Systems Incorporation’s Flash technology, making it better to play many videos and applications on the Internet.
According to Mr. Basillie, the company’s co-chief executive; they have no concern about the competition between Blackberries and iPhones or the competition between their tablet and the iPad. They say they still have a strong base that is still growing and believe it will grow faster as they introduce the new tablet. He added, "We just finished our third quarter now...we will be pass them [Apple] and we will stay past them.”
Clearly, RIM could not fall back in the competition and had to design a tablet as well. I believe their modifications might call the public’s attention more than what the other tablets do since more luxuries attract more. Also, I think Rim’s greatest fear in the competition is Apple. We all know how powerful Apple Inc. has become, but they prove to show it when the co-chief executive speaks; he feels pretty confident about the fact they overcome Apple Inc. However, according to Gartner Inc. the global market share of Apple increased about 2% more than RIM. RIM is also planning to introduce new smartphone models next year. I believe the company obviously follows their greatest opponent, Apple, and because of this they are trying to surpass them by modifying what once their opponent created.
This post is really interesting. I think Blackberry's Playbook will provide numerous features that the iPad doesn't. Additionally, the Blackberry OS is extremely convenient and useful and could appeal to businesses who are familiar with the OS. The inclusion of flash is another bonus for the Playbook since Apple hasn't acquired flash for their products.
ReplyDeleteI'm curious if Blackberry is looking to appeal to a certain market or if it's just a general product for consumers.
Source:
ReplyDeletehttp://online.wsj.com/article/SB10001424052748703805004575606541887006882.html?KEYWORDS=RIM+to+Price+PlayBook+Tablet+Under+500